After 420, the rest of the month at the cannabis shop is usually very slow.
Most people spend all of their money on the 420 sales.
We have a great deal every year and so do the other local shops. This year I wanted to try something different. I told the staff that we were going to have a contest from the 21st of April until the end of the month. The winner of the contest received a $200 gift card. I listed all of the budtenders on a whiteboard and we kept track of the sales day by day. I didn’t know if the staff would get interested or not, so I was genuinely surprised when they showed great interest in the contest. I learned a lot about my staff that month. I had the highest sales out of all five of the branches of this cannabis company and my store is located in the smallest city. My boss wanted to know what I did differently and I told him about the unique contest. He agreed it was a good idea to offer an incentive to our employees and felt it was a contest that we should continue every month. The prize isn’t quite as large, but each month the staff gets excited when they know the contest is about to begin. It’s been a great way to boost morale inside of the cannabis dispensary and it is also boosting sales. I wish I had thought of this idea years ago. When the staff has a competition, sales in the cannabis shop are always higher.