I had a cannabis store, a nice team of budtenders, a great spot as well as a website, then what more did I need? I couldn’t seem to get people talking about my store.
Any supplier I got would be people who just happened to see the shop.
Where were my online sales? I then tried pay per click advertising. With PPC you spend money everytime someone clicks on your website link regardless if they buy something… You get a top spot on page one of google though. I figured I had it all figured out. I saw that people were clicking on the link as well as looking at the website. I wasn’t getting any sales. I offer curbside pickup, cannabis delivery as well as quite a few odd in store sales. Why was no one taking advantage of this? I finally offered up on PPC as well as consulted with an SEO dealer. They told me that I needed to try search engine marketing strategies instead. I needed more organic results to make my page go higher on google, not just pay money for it. As a part of SEM I needed to get a new web build too. The company said that my website was rough to navigate as well as read. It wasn’t catchy and mostly was confusing. The web builder took a hold of it and a few weeks later produced a much better result, and now my website is live as well as I am already seeing quite a few online sales. I like that I don’t spend money for advertising anymore, I just spend money to have a quality website that ranks on google.